Partnerships &
Business Development
Developed a full partnerships and business development system—standardized outreach with SOPs, automated lead tracking, secured 10+ partnerships, gained 50 members in the first month, and drove 20% client growth.
Both a marketing agency and an executive networking group lacked structured systems for partnerships and outreach. There were no clear strategies for targeting or securing sponsorships, no SOPs, and no methods for tracking leads or measuring success. This left significant growth opportunities untapped.
Challange
Approach
I built a complete partnerships and business development framework from the ground up, introducing processes, tools, and measurable systems.
Key initiatives included:
Developing SOPs and outreach templates to standardize processes.
Implementing automation systems via Google Workspace, Zapier, Notion, HubSpot, and GA4 for lead tracking and progress measurement.
Designing a partnership and sponsorship tracking system to manage outreach and evaluate results.
Conducting targeted industry research and outreach using LinkedIn and curated business lists.
Creating a scalable inbound system that identified, engaged, and nurtured leads aligned with each organization’s niche.
These initiatives delivered measurable business growth:
50 new members acquired in the first month for the executive networking group through structured outreach.
Secured 10+ partnerships within the first month, establishing credibility and new revenue pathways.
Collected 1,000+ organic leads through refined targeting and outreach.
Increased client growth by 20% through expanded partnership pipelines and systematic lead tracking.