Shopify Storefront –
Digital Transformation
Migrated an outdated GoDaddy store to Shopify—automated 350+ product uploads, boosted traffic by 60% in the first month, streamlined shipping, and improved customer trust with a modern, SEO-optimized storefront.
A client’s e-commerce site was hosted on GoDaddy and faced multiple roadblocks: outdated design, poor SEO visibility, limited functionality for international orders, and inefficient shipping options. The lack of scalable infrastructure was holding the business back from growth.
Challange
Approach
I led a complete migration and rebuild of the storefront on Shopify, focusing on both design and operational efficiency.
Key initiatives included:
Automating the transfer of 350+ products from GoDaddy into Shopify to accelerate setup.
Designing a clean, modern storefront with a red/white/black aesthetic aligned with the client’s brand.
Creating vendor logo feature sections to highlight partnerships and product authenticity.
Implementing SEO optimization across product pages and site architecture to improve visibility.
Building a custom shipping system that worked within Shopify’s standard plan limitations (avoiding premium plan costs).
Developing a clear SOP for product input and updates, empowering the client to manage the storefront independently.
The Shopify transformation significantly improved both customer experience and backend operations:
Increased site traffic by 60% within the first month through improved SEO and design.
Reduced manual product upload time by over 80% through automation of 350+ items.
Improved operational efficiency, cutting hours of admin work with a simplified shipping system and SOPs.
Enhanced customer trust and conversions with a modern, visually credible storefront.