Marketing Automation –
Efficiency Wins
Automated marketing systems transformed daily operations—cutting PR reporting by 98%, streamlining outreach by 95%, and reclaiming dozens of hours each week. The result was a more efficient, scalable process that freed the team to focus on strategy, client relationships, and growth.
The team lacked standardized processes (SOPs) for core marketing operations, creating significant inefficiencies. PR presswire reports required manual hyperlinking, lead collection was slow and disorganized, and outreach to potential clients was inconsistent. Email automations weren’t in place, making follow-ups time-consuming and prone to error.
Challange
Approach
I designed and implemented automation systems to streamline workflows and reduce manual effort.
My initiatives included:
Creating clear SOPs for PR reporting, lead collection, and outreach.
Using Zapier + Google Sheets to automate lead capture from Wix forms and manage follow-up sequences.
Designing a targeted LinkedIn outreach system with tailored messaging for different personas.
Leveraging ChatGPT + Sheets to automate hyperlinking of PR EIN presswire reports.
Building automated email flows, replacing a previously manual process.
These automations significantly improved efficiency and productivity across marketing operations:
Reduced PR presswire reporting time by 98% (from 4 hours to under 5 minutes).
Improved email outreach efficiency by 95%, cutting the average task from 20 minutes to 1 minute per contact.
Streamlined lead collection, eliminating 4–6 hours of manual data entry and reducing it to an instant automated process.
Increased team productivity by reclaiming dozens of hours each week, allowing greater focus on strategy, client relationships, and campaign execution.