OVERVIEW
SILA Miami
Head of Marketing & Growth
Head of Marketing & Growth
Brand Development • Marketing Strategy • Social Growth • Content Team Leadership
Brand Development • Marketing Strategy •
Social Growth • Content Team Leadership
Brand Development • Marketing Strategy •
Social Growth • Content Team Leadership
OVERVIEW
SILA was an early-stage brand with a strong concept but limited marketing infrastructure. The goal was to establish a clear visual identity, build a consistent online presence, and increase awareness for classes and community events.
SILA was an early-stage brand with a strong concept but limited marketing infrastructure. The goal was to establish a clear visual identity, build a consistent online presence, and increase awareness for classes and community events.
CHALLENGES
SILA is a Miami-based wellness community focused on movement, breathwork, recovery, and social connection. As Head of Marketing Strategy and Growth, in collaboration with Zumba's Brand Architect - Jeffrey Perlman, I led the development of SILA’s brand identity and marketing strategy while managing ongoing growth initiatives across social media and community engagement.
SILA is a Miami-based wellness community focused on movement, breathwork, recovery, and social connection. As Head of Marketing Strategy and Growth, in collaboration with Zumba's Brand Architect - Jeffrey Perlman, I led the development of SILA’s brand identity and marketing strategy while managing ongoing growth initiatives across social media and community engagement.
STRATEGY & EXECUTION
To support growth, I developed the brand and marketing foundation for SILA.
Key initiatives included:
• Creating the brand book and visual identity guidelines
• Developing the marketing and content strategy
• Designing marketing assets and social media content
• Managing Instagram content planning and publishing
• Promoting events and weekly programming
I also trained two team members responsible for filming and editing content, helping establish a consistent content production workflow for the marketing team.
To support growth, I developed the brand and marketing foundation for SILA.
Key initiatives included:
• Creating the brand book and visual identity guidelines
• Developing the marketing and content strategy
• Designing marketing assets and social media content
• Managing Instagram content planning and publishing
• Promoting events and weekly programming
I also trained two team members responsible for filming and editing content, helping establish a consistent content production workflow for the marketing team.
RESULTS
Marketing initiatives contributed to significant audience growth and engagement.
• 134.3K content views generated
• 2.2K interactions across posts
• 707 new followers gained
• 175 pieces of content published
Several posts achieved high-performing status, driving engagement above typical content levels.
Marketing initiatives contributed to significant audience growth and engagement.
• 134.3K content views generated
• 2.2K interactions across posts
• 707 new followers gained
• 175 pieces of content published
Several posts achieved high-performing status, driving engagement above typical content levels.
