OVERVIEW
geneAit Solutions
Marketing Strategy & Website Optimization
Marketing Strategy &
Website Optimization
Website Messaging • SEO Structure • AI Search Optimization
Website Messaging • SEO Structure •
AI Search Optimization
Website Messaging • SEO Structure • AI Search Optimization
OVERVIEW
GenerAIt Solutions is an AI-powered platform designed to automate portions of Phase I environmental reporting for consulting firms. I supported the development of the company’s marketing foundation by improving website messaging and optimizing the site for search visibility.
GenerAIt Solutions is an AI-powered platform designed to automate portions of Phase I environmental reporting for consulting firms. I supported the development of the company’s marketing foundation by improving website messaging and optimizing the site for search visibility.
CHALLENGES
The platform operates within a highly technical niche, requiring complex capabilities to be translated into clear messaging while improving discoverability across both traditional search engines and AI-driven platforms.
The platform operates within a highly technical niche, requiring complex capabilities to be translated into clear messaging while improving discoverability across both traditional search engines and AI-driven platforms.
STRATEGY & EXECUTION
To improve visibility and clarity, I focused on website messaging and content structure.
Key initiatives included:
• Developing clear product messaging and positioning
• Structuring website content for improved search indexing
• Optimizing pages for both SEO and AI-powered search platforms
• Aligning content with industry search queries
To improve visibility and clarity, I focused on website messaging and content structure.
Key initiatives included:
• Developing clear product messaging and positioning
• Structuring website content for improved search indexing
• Optimizing pages for both SEO and AI-powered search platforms
• Aligning content with industry search queries
RESULTS
Within a 30-day period, the optimized content and website structure significantly improved AI search visibility.
• +786% increase in ChatGPT queries referencing the site
• +1,600% increase in homepage visibility
• +1,100% increase in Phase I environmental page visibility
• 62 total ChatGPT queries generated
Within a 30-day period, the optimized content and website structure significantly improved AI search visibility.
• +786% increase in ChatGPT queries referencing the site
• +1,600% increase in homepage visibility
• +1,100% increase in Phase I environmental page visibility
• 62 total ChatGPT queries generated
