OVERVIEW
Fifth & Cor
Marketing & MarTech Operations Specialist
Marketing & MarTech
Operations Specialist
Marketing Operations • MarTech Systems • Automation • Workflow Optimization
Marketing Operations • MarTech Systems •
Automation • Workflow Optimization
Marketing Operations • MarTech Systems • Automation • Workflow Optimization
OVERVIEW
Fifth & Cor is a marketing and innovation company that works with brands across multiple industries to develop strategic marketing initiatives and digital growth solutions. In this role, I supported the marketing team by building operational systems, implementing MarTech workflows, and improving internal processes that enabled more efficient campaign execution and collaboration.
Fifth & Cor is a marketing and innovation company that works with brands across multiple industries to develop strategic marketing initiatives and digital growth solutions. In this role, I supported the marketing team by building operational systems, implementing MarTech workflows, and improving internal processes that enabled more efficient campaign execution and collaboration.
CHALLENGES
As marketing initiatives expanded, several processes—including PR inquiry management, content organization, and internal communication—required significant manual coordination. The team needed more efficient systems to manage incoming requests, organize marketing content, and improve cross-channel communication.
As marketing initiatives expanded, several processes—including PR inquiry management, content organization, and internal communication—required significant manual coordination. The team needed more efficient systems to manage incoming requests, organize marketing content, and improve cross-channel communication.
STRATEGY & EXECUTION
To improve operational efficiency, I focused on implementing structured workflows and automation systems that reduced manual tasks and streamlined internal collaboration.
Key initiatives included:
• Building an automation system for sorting and managing PR inquiries
• Creating a structured workflow for organizing and uploading marketing content
• Developing operational SOPs to support cross-channel communication between teams
• Implementing MarTech workflows that improved internal coordination and campaign execution
These improvements helped create a more organized marketing infrastructure while enabling the team to execute initiatives more efficiently.
To improve operational efficiency, I focused on implementing structured workflows and automation systems that reduced manual tasks and streamlined internal collaboration.
Key initiatives included:
• Building an automation system for sorting and managing PR inquiries
• Creating a structured workflow for organizing and uploading marketing content
• Developing operational SOPs to support cross-channel communication between teams
• Implementing MarTech workflows that improved internal coordination and campaign execution
These improvements helped create a more organized marketing infrastructure while enabling the team to execute initiatives more efficiently.
RESULTS
The operational systems and automations significantly reduced manual work and improved internal efficiency.
• 96% reduction in PR inquiry processing time (4 hours to 10 minutes)
• 75% faster content organization and upload workflows (2 hours to 30 minutes)
• 5+ operational SOPs developed for cross-channel team communication
• Marketing workflows implemented to streamline internal processes
These improvements allowed the team to focus more time on strategic marketing initiatives rather than manual operational tasks.
The operational systems and automations significantly reduced manual work and improved internal efficiency.
• 96% reduction in PR inquiry processing time (4 hours to 10 minutes)
• 75% faster content organization and upload workflows (2 hours to 30 minutes)
• 5+ operational SOPs developed for cross-channel team communication
• Marketing workflows implemented to streamline internal processes
These improvements allowed the team to focus more time on strategic marketing initiatives rather than manual operational tasks.
